IU beats Kim Yuna in CF battle

In February 2011, singer IU and Kim Yuna were both chosen as models for Samsung Anycall's Galaxy S series, endorsing the 'Hoppin' and 'Wave II' models respectively, but reactions to their endorsements differed significantly.

[Update] YS'B's second fansigning event!

Update: Included more photos of the event and a fancam!

Photospam!!!!! And she looks great today! Still love the wedding photos best thou haha

[Update]: Samsung Galaxy Nano City Concert

Update: Added a few more photos and fancams of IU's performance =)

IU recently performed at the Samsung Galaxy Nano city concert! nano city???  Check out the photos! =)

[Update] Sure Magazine's London photoshoot photos released!

Update: Included translations for the magazine parts!

Remember awhile ago we reported that IU went to London for a photoshoot? Now here you are! Enjoy!

More photo spamming under the cut! =)

IU increases Mexicana Sales by 30%

Any businessman reading this? You know who to get for your next marketing campaign =)

The power of idol groups is sweeping across the franchise fried chicken industry. For the chicken brand market, it’s difficult to find anyone as appealing as an ‘idol’ to teenage or family consumers.

Luna dedicates the first F(x) album to IU!

Luna's Thanks To

... to my precious MyChew Jieunie (IU), my full-of-aegyo Jiyeonie...


NOTE: Other parts of the note have been ommitted.

Translation: janeberryblue @ WeHeartIU.com
Source: BBS3

Funky Ride CF bts

YES! Another CF is in the pipeline. Check out some of the BTS photos! =)

source: ㄹㅇㄴ @ DCIU
credit: weheartiu

Seo U or I young?

Another potential couple? LOL

For the latest issue of the fashion magazine ‘SURE’, IU went to London for a romantic, feminine photoshoot.

One of the accessories she carries is a bag that was designed by none other than Seo Inyoung herself, whose unique designs are eye-catching.

A representative from the photoshoot staff stated, “Rather than the singer IU, we get to see the 19-year-old Lee Jieun. IU is tough as much as she is shy, and she’s a girl with a bright and confident way of thinking.”

Meanwhile, IU’s London photoshoot can be seen in the May issue of ‘SURE.’

Translation: janeberryblue @ WeHeartIU.com
Source: Nate

Heroes really bonded the girls well. Heard that IU often meets up with Jiyeon and Kahi too =)

IU voted 2nd in Survey!

In a survey conducted by Korea's marketing and research institute from March 25th - 31st, the Top 10 actors, actresses, male and female singers were revealed. 1,321 people (men and women) participated in the survey, ranging in ages from 13 to 65. The survey was conducted in the cities of Seoul, Busan, Daegu, Gwangju and Daejeon.

And the results is.....

[Update 2] Photos of IU at "Love, Sharing, Hope" Concert revealed

Update 2: Included official video! =)

Update: Included fancams of IU at the concert

Wuhooo Photo spam time!!!!!! Loving it!!

More under the cut (and I really mean ALOT MORE)

New Mexicana Chicken Event! =)

Actually we can't participate in the event (unless you are in Korea while reading this) but nonetheless enjoy the poster =)

Get an IU cap or tumbler when you order chicken from Mexicana. I know we all prefer to get IU  instead of the cap or tumbler when we order the chicken...but oh well haha

Credit: WeHeartIU
Source: mexicana.co.kr

[Update 2] IU and Song Joong Ki's Nylon Magazine shots unveiled

Update 2: Included translations of the text in the magazine under the cut! =)

Update: Included some magazine scans of IU as well as the video under the cut!

A very very short picture post of IU's photoshoot @ Nylon Magazine with Song Joong Ki! Check it out!

Source: mag_nylon + dear_ssong @ twitter
credit: weheartiu

So cute! Can't wait for the actual photos to be out =)

IU to put her dancing skills to the test through 'Kiss and Cry'

8 celebrities, together with national speed skater Lee Kyou Hyuk, will be taking up the challenge of figure skating on SBS programme "Kiss and Cry", also known as Kim Yuna auditions, which is scheduled to begin broadcasting in May. It makes us wonder why they want to embrace this 'Infinite Challenge'.

YS'B's new release

YS'B released a new poster...k bye!

Credit: WeHeartIU
Source: ysb blog

Unionbay Unleashes loads of goodies!

Recently, Unionbay just released tons of its Summer Vacation posters of IU and Seo In Gook. (They really are fan oriented people =) ahah) Check out the photo spam! I didn't hold back the spamming this time heehee

 Click "Read more" for more photo spam!

Sweet Hometown Trip

On April 18th, SBS variety programme 'Sweet Hometown Trip' revealed its filming studio during recording.

[Update] Angel Price Music Festival photos and videos revealed

Update: Included more fancams!

I am sure everyone heard about the freak incident that happened to SNSD's Leader Taeyeon at this concert. How can security be so lax! Allowing a stranger to barge on stage just like this. Thank god nothing happened to IU. Anyways here are photos and fancams of the event! =)

 More under the cut!

IU listed as one of the singers by Ex-PD of "I am a Singer"

Kim Young Hee PD, the ex-producer of the hit series “I Am A Singer“, met up with reporters on April 18th and named his list of idols who are capable of appearing on the show.

IU to take up her first movie OST challenge for 'Leafie, A Hen Into The Wild'

IU is taking up her first movie theme song challenge in her lifetime. The movie 'Leafie, A Hen Into The Wild' is an animated movie that tells the story of a hen stepping out of her comfort zone into the new world, accompanied by a mallard. Through animation, the movie showcases their courage to take up the challenge in order to achieve their dreams and freedom.

[Update 3] IU wedding photos!

Update 3: Added more photos of the wedding shoot! =) (made it x-large so you can be sucked in by her beauty haha)

Update 2: Switched the videos for Eng subbed ones

Update: Included a small write up on the IU/ Changmin section!

Well...I have a strict policy of not posting spoilers unless the show is aired. So I am kinda in a dilemma cause the show was aired but the English subbed of it is not. But anyways, I am still going to post it cause I feel it's too beautiful to not to be shared. What am I referring to?

Yes... IU wedding photos =)

This week at Inkigayo

Yup as usual IU's Inkigayo cuts! But only 1 video is left as the rest has been removed by youtube. (Dang they are getting faster and faster every moment!) Anyway check it out!